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【腾讯新闻】缩短数字营销链路,碧桂园如何玩转微信视频号直播卖房?

2021.05.07

LIULANLIANG:1755

ZHIBODAIHUOBUJINJINSHILIJIAQIHELUOYONGHAODEZHANGXIANG,“SHIJIE500QIANG”FANGQIBIGUIYUANSHIYUQUNIANDEKUAJIEZHIBOCHANGSHIZAI2021NIANZAISHANGYICENGLOU,“5AI5JIAZHIBOGOUFANGJIE”ZAICICHUANGZAO“JINGLI”CHENGJI。

ZHEICIGOUFANGJIE,BIGUIYUANZAIFENGHUANGYUNXIAOCHENGXUYICIXINGTUICHUCHAOGUO2.6WANTAOTEHUIFANGYUAN,BIANJIQUANGUOJIN300ZUOCHENGSHI,KEYONG5.5YUANGOUFANGQUAN(ZUIGAO)ZHIDI5.5WAN,BINGDIANZHEKOUDIZHI5.6ZHE。DUANDUAN10TIAN,BIGUIYUANJIUZAISANDAPINGTAI(FENGHUANGYUN、ANJUKEJITIANMAOQIJIANDIAN)CHUSHOULE31605FENGOUFANGQUAN,JINZAIFENGHUANGYUNXIAOCHENGXUSHANG,JIUWANCHENGRENGOUJINE143YIYUAN,RENGOUFANGYUAN17827TAO。

CICISHIYU4YUE25RIDEGOUFANGJIE,ZAI5YUE5RIWANJIANMINGXINGDAKAZHUZHENDEZHIBOZHONGZHIDIGAOCHAO。ZHIMINGZHUCHIRENSHENTAO,XIEZHUMINGYANYUANCHENSHU、ZONGYIDAKAFUSHOUERJIDICHANDAVLIUDEKEYITONGZUOZHEN“BIGUIYUANFENGHUANGYUN”WEIXINSHIPINHAOZHUZHIBOJIAN,TANXIAOFENGSHENGJIAN,WEIFENSIDAILAIHONGBAOLIANLIAN,YEWEIGOUFANGZHEZHENGQUDAOGENGDUOJINGXIFULI。BENCI,BIGUIYUANZONGBULIANDONG26GEQUYUSHIPINHAOJUZHENZHIBO,ZONGPUGUANG1.6YI,ZUIGAOZAIXIANRENSHU101.6WANREN,CANYUFUDAIHEHUDONGRENSHUWEI103.6WAN,ZHIBOJIANNEI,CHENGGONGMIAOSHAFANGYUAN275TAO,LINGQUAN5127ZHANG。

BIGUIYUANCICIZHIBOGOUFANGJIEZHENGHELEWEIXINSHIPINHAO、XIAOCHENGXU、BIAOQINGYUJISOUYISOUDENGTENGXUNQIXIADEYOUZHIYINGXIAOZIYUAN,PINPAINEIRONGXINXIANYOUQU,DIANJITIAOZHUANGENGJIABIANJIE,TUIDONGKEHUCONGGUANZHUDAOGOUMAIDEYINGXIAOXIAOLVDAFUTISHENG。

CICIZHIBOGUIMOKONGQIAN,FANGYUANSHENGUANG,RENQIMINGXINGQIANGSHI“XIJING”,PEIHEDICHANDAVZHUANYEFENXI,DAILAIKONGQIANZHEKOUSHILICHONGFEN,ZAICIYINBAODICHANYINGXIAOXINSHENGJI。

优惠盛大升级,卖房战绩斐然

4YUE25RI,BIGUIYUANQIDONG2021NIANZHIBOGOUFANGJIE——YIBIGUIYUANFENGHUANGYUNXIAOCHENGXUWEIHEXINZHENDI,LIANDONGBIGUIYUANANJUKEPINPAIGUAN、BIGUIYUANTIANMAOGUANFANGQIJIANDIANTONGBUSHANGXIAN“5AI5JIA WEIAIANJIA”2021NIANZHIBOGOUFANGJIEHUODONG。

BIGUIYUANCONGZHONGDUOJINGPINFANGYUANZHONGSHAIXUANCHULEYUE2.6WANTAOTEHUIFANGWU,FUGAILEYANGFANG、BIESHU、GONGYU、SHANGPUDENGDUOZHONGYETAI,QUANLIMANZUKEHUDEGOUMAIXUQIU。


碧桂园凤凰云官方视频号直播间

WEITISHENGGOUFANGZHEGUANKANZHIBODEQUWEI,BIGUIYUANYAOQINGYIZHONGMINGXINGDAKAJIAMENGZUOZHEN。5YUE5RIWAN,JINPAIZHUCHISHENTAO、ZHUMINGYANYUANCHENSHU、XILIMINGZUIFUSHOUERTONGLIAOJIATINGSHENGHUO、FENGWURENQINGDETONGSHI,YEXIANGZUOZHENZHIBOXIANCHANGDEBIGUIYUANZONGCAIMEN“KANJIA”,WEIGOUFANGZHEZHENGQUCHAODAZHEKOUHEJINGXIFULI。

CHENSHUYOUYADUANZHUANG、LIXINGRUIZHI,BIAOYANWENZHONGDAQIYOUBUSHIZHANGLI,WANRUQINGQUAN。SHENGHUOZHONG,CHENSHUSHIYOUAIDEYIJIAZHIZHU,JIATINGXINGFUMEIMAN。YUCHENSHUTONGTAIDEFUSHOUERYOUMOXILI、JIZHIGAOXIAO,“WUFENGJIEGENG”WEIZHIBODAILAIJINGXIYUHUANLE。SHENGHUOZHONG,FUSHOUERAIZIGUJIA,ZERENGANJIQIANG。

BUTONGTEZHIDELIANGWEINVXING,ZAIYUJINPAIZHUCHISHENTAODEJIAOFENGZHONG,PENGZHUANGCHU“AIJIA”DEHUOHUA。ZHENGRUFUSHOUERZAIZHIBOZHONGSUOYAN,“YUAIDERENZAIYIQI,CHAI MI �� YAN YESHISHI”,ZHENGQIHELEBIGUIYUAN“JIAYUANTUANYUAN”DEPINPAIZHUZHANG,ZHANSHICHURENSHIJIAN“AI”DEMEIHAO。CIWAI,DICHANDAVLIUDEKETONGYANGZUOZHENZHIBOXIANCHANG,JIEHESHICHANGXINGSHI,WEIWANGYOUZHUANYEFENXITOUZIJIHUI,YUWANGYOUDAYIJIEHUO。


直播间内,明星大咖与碧桂园区域总裁探讨购房问题

ZHIBOQIJIAN,DAKAMENHAIYUBIGUIYUAN6WEIQUYUZONGCAI/YINGXIAOZONGGONGTONGTANTAOLEGOUFANGWENTI,WULUNSHISHEQUPEITAO,HAISHIYUANLINLVHUA,BIGUIYUANDOUBEIYOUWANSHANDEJIEJUEFANGAN,GOUFANGGONGLVEGANHUOMANMAN。TONGSHI,MINGXINGMENHAIDAIBIAOWANGYOU,XIANGBIGUIYUAN“ZONGCAITIANTUAN”ZHENGQUSHILIZHEKOU,ZONGCAITEPIFANGYUANYIKOUJIATEHUI,GENGYOUDANTAOHAOFANGDIZHI24.6WANYUANQI。

BUJINRUCI,“ZONGCAITIANTUAN”HAIXIANGGOUFANGZHEPAIFALEFENGHOUHONGBAO、LIPINHEGOUFANGQUAN。ZHENDUIZHIBOJIANNEICHENGJIAODEWANGYOU,HAIYOUFUZENGLEYUNNANSHUANGRENYOU、HAIDAOYOU,YIJIJIAJUDALIBAODENGFENGHOUHAOLI。

SHISHISHANG,FULIYUANYUANBUZHIZHEIXIE。

GOUFANGJIEQIJIAN,BIGUIYUANFENGHUANGYUNXIAOCHENGXUTUICHUMEITIANXIANLIANG10TAO、GONGJI100TAODEHAOFANGMIAOSHA,ZUIDIZHEKOU5.6ZHEQI。ZHEIXIEDOUSHILOUCENGHAO、HUXINGJIADEFANGYUAN。

CIWAI,JINGDIANBAOLIUXIANGMU“5.5YUANZUIGAODI5.5WAN”WANBEIPENGZHANGGOUFANGQUAN,YIRANSHOUDAOGOUFANGZHEHUANYING,ZUOWEIQUANNIANZUIDALIDUDEFULIYOUHUI,XIANSHILEBIGUIYUANDEMANMANCHENGYI。

打通腾讯全链路,营销创新花样多

2021NIANBIGUIYUAN“5AI5JIAZHIBOGOUFANGJIE”JIEZHUGUOMINSHEJIAOYINGYONGWEIXIN,DATONGLETENGXUNQIXIADEYOUZHIYINGXIAOZIYUAN,WANGMINZHIXUYAODAKAIWEIXIN,JIUNENGQINGSONGKANFANGMAIFANG。WULUNSHIWEIXINSHIPINHAO、XIAOCHENGXU,HAISHIBIAOQINGYU、SOUYISOU,ZHIWEIWANGYOUNENGMAIHAOFANG。

11YIRIHUODEGUOMINSHEJIAOYINGYONGWEIXINWEIBIGUIYUANTIGONGLESHEJIAOCHANGJINGLIULIANG,YONGHUCANYUMENJIANDI,TIYANYOU,XIAOGUOHAO。

YIBIAOQINGYUWEILI,WANGYOUZHIYAOZAIWEIXINLIAOTIANSHITIJI“BIGUIYUAN”“FENGHUANGYUN”“WUAIWUJIA”RENYIGUANJIANCI,BIANKEKANDAOSUIJIDIAOLUODEBIGUIYUANBIAOQINGYU,DIANJIQIZHONGFUDAI,JIKEHUODEXIANJINHONGBAO、HONGBAOFENGMIANHUOGOUFANGYOUHUIQUAN。


微信表情雨

ZHEIYIWANFABUJINYINGZAOLEQUANMINCANYUDENONGHOUFENWEI,HAIKEQIAODONGQIANZAILIULIANG,XIYINBUTONGQUANCENGHEDAIJIDERENQUNCANYUQIZHONG,PINPAIPUGUANGDEDAODAFUTISHENG。

YINGXIAOLOUDOUJINYIBUTUIJIN:DUIPINPAICHANSHENGGANZHIHOU,BUFENRENQUNXIWANGJINYIBULEJIEPINPAIHECHANPIN。CISHIWEIXIN“SOUYISOU”TIGONGLEBIANJIEDERUKOU,YONGHUKESOUSUO“BIGUIYUAN”,KUAISUHUOQUPINPAIHECHANPINXINXI。

CHUZUOWEIRICHANGYINGXIAORUKOUWAI,“SOUYISOU”YESHISHIJIANYINGXIAOHEJIAOYIDERUKOU,YONGHUKEYIZAICIFANGBIANDITIAOZHUANZHIBIGUIYUANGUANFANGSHIPINHAOGUANKANDUANSHIPINHEZHIBO,HUOZHETIAOZHUANZHI“BIGUIYUANFENGHUANGYUN”WEIXINXIAOCHENGXUYUYUEKANFANG、XIADANMAIFANG。JULEJIE,JINZAI5YUE5RIDANGTIAN,WEIXINPINGTAIYONGHUSOUSUOBIGUIYUANDECISHUJIUGAODA35WAN,DIANJICISHUCHAO21.8WAN,ZHENGTIDIANJILVCHAO62%,TIXIANCHULIANGHAODEDAOLIUXIAOGUO。


微信搜一搜“碧桂园”品牌专区

WEIXINSHIPINHAOCHENGZAILEDUANSHIPINNEIRONG,YOUKEKAIZHANZHIBODAIHUO,YIJULIANGDE。TONGGUOSOUYISOUHEPENGYOUQUANJINRUDEWANGYOUCHENGWEI“FENSI”,DEYICHENDIAN。BENCISHIPINHAOZHIBOHUODONG,MIAOZHUNLEYONGHULIULIANGHEHUOYUEDUSHUANGGAODEPENGYOUQUAN,JIEYONGSHEJIAOGANGGAN,QIAODONGLEJUDALIULIANG。

ER“FENGHUANGYUN”XIAOCHENGXUZECHENGJIELEYINGXIAOZHONGZUIGUANJIANDEYIHUAN:JIAOYI。WANGYOUKEYIZHIJIELIUZIYUYUEKANFANG,HUOZHE“GENGRENXING”ZHIJIEXIADAN。XIAOCHENGXUYILAIWANSHANDEWEIXINSHENGTAI,CHENGJIELEBIAOQINGYU、SOUYISOU、SHIPINHAO、PENGYOUQUANDAILAIDEJUDALIULIANG,ZUIZHONGZHUANHUANWEIJIAOYI,WANZHENGLIULIANGBIHUANDEXIAOLVGAODAOJINGREN。

XIANGJIAOCIQIAN,BENCIZHIBOGOUFANGJIEDEYINGXIAOLIANLUGENGWEIJINGLIANJIANDUAN。BIAOQINGYU、SOUYISOU、SHIPINHAOZHIBOZHIJIANDEXIANGHUTIAOZHUANLIUCHANGERPINGHUA,DABUFENYINGXIAOHUODONG,WULUNPINPAIPUGUANG、SHIJIANYINGXIAO,HAISHIJIAOYIXIADAN,JUNKEZAIGUOMINJISHEJIAOYINGYONGWEIXINZHONGWANCHENG。

WULUNZAIYINGXIAOMOSHISHANG,HAISHINEIRONGSHENGTAISHANG,BIGUIYUANDOUZUODAOLEJIZHICHUANGXIN,JIEZHUHEZUOHUOBANTENGXUNZHILI,CHUANGZAOLEDICHANYINGXIAOXIANSHANGYUXIANXIAXIANGRONGHEDEXINJUMIAN,XIANQILEJIQIANGDESHIFANFENGCHAO。

立足用户需求 持续升级产品

CHANPINSHIYINGXIAODEJICHU,BIGUIYUANYINGXIAOZUODEHAO,CHANPINZUODEGENGHAO。

YITAOFANGZIHUAFEIBUFEI,KENENGPEIBANYIGEJIATINGHENDUONIAN,JIURUTONGXUANZEBANLV,RENMENBUDEBUSHENZHONG。YITAOHAOFANGZI,BUJINCHUANGZAOANQUANSHUSHIDESHENGHUOHUANJING,GENGHUIPEIBANJIATINGDECHENGZHANG,MANZUJIATINGCHENGYUANDUOYANGHUADESUQIU。

LIRU,CHENSHUZAIZHIBOZHONGBIAOSHI,XIANGJIAOYUFANGWUMIANJI,ZIJIGENGGUANZHUHUXINGSHEJI,“KEYIDAYIDIANDIAN,YEKEYIXIAOYIDIANDIAN,DANHELIDEHUXINGSHEJIFEICHANGXIYINWO。”ZAILIRU,FUSHOUERJIUTIDAO,XIWANGFANGWUZHOUBIANHUANJINGYAO“TEBIEHAO”,YOUPAODAO、YOUGONGYUANNENGDADATISHENGXINGFUGAN。


傅首尔在直播间内代表网友提问

JIYUDUI450WANYEHUJUZHUXUQIUDEGENZONGDIAOYAN,BIGUIYUANYU2021NIAN1YUEFABULE“XING、FU、YUN、TIAN”SIDACHANPINXILIE,YIMANZUBUTONGRENQUNDEJUZHUXUQIU,XIANGDAZHONGCHANSHILEQIDUI“MEIHAORENJUCHANPIN”DELIJIEHEZHUIQIU。

XINGXICHANPINYIXINQINGNIANWEIMUBIAOYONGHU,QIANGDIAO“GONGNENGKONGJIANDEQINGJINGDIEJIA”,ZHONGSHIGUIHUASHOUNAXITONG,YOUXIANMIANJINEISHIXIANZUIDAKONGJIANLIYONG。FUXICHANPINJIYANXULEDONGFANGJIANZHUMEIXUE,YOUCHONGFENTIXIANLEZHUZHAIDESHIYONGGONGNENG。YUNXICHANPINQIANGDIAOSHEQUHEJIAJUDEZHINENGHUA,YOUJIZHENGHELEANFANG、ZHINENGJIADIAN、YUYINKONGZHIDENGGONGNENG,RANGHAOFANGZIGENG“CONGMING”,RANGSHENGHUOGENGBIANJIE。TIANXICHANPINZESHIBIGUIYUANDAZAODEBIAOGANZUOPIN,ZAIXUANZHI、JIANZHU、ZHUANGXIU、YUANLINHEPEITAOGEGEFANGMIAN,DOUTIXIANZUIYANGEDEPINZHIYAOQIU。


碧桂园府系产品

ZHEISIDACHANPINXIMIAOZHUNBUTONGKEHUQUNTIDEXUQIUTONGDIAN,CONGGUIHUA、HUXING、ZHUANGXIUDENGDUOFANGMIANWEIYONGHUDAILAILE“GENGDONGNI”DEJIA,QIYIYITIXIANLEBIGUIYUANYI“JIZHIDESHIYONGZHUYI”DECHANPINHEXIN。

TONGGUOBENCIZHIBOGOUFANGJIE,BIGUIYUANXIWANGRANGGENGDUOYONGHUZHIXIAO、LEJIEBINGRENKEQIZAIMANZUBUTONGXIAOFEIQUNTI、CHUANGZAO“MEIHAORENJUCHANPIN”FANGMIANDEJIJINULI。HUANYANZHI,YONGSHENGJIHUANXINDEYINGXIAOFANGSHI,TUIJIEBUDUANDIEDAIDECHANPIN。

SHISHISHANG,ZISHANGSHIJI90NIANDAICHUKAISHI,BIGUIYUANJIUBUDUANYONGCHUANGXINDEYINGXIAOFANGSHI,HUODELECHENGZHANGWEI“SHIJIE500QIANGFANGQI”DEZHUTUIHEDONGLI。

LIRU,DANGNIANBIGUIYUANDACHUPINPAIKOUHAO“JININYIGEWUXINGJIDEJIA”,ZHUDACHANPINHEPEITAO,ZHUAZHULERENMENGENGJIAFUYUHOU,DUIGENGHAOJUZHUTIAOJIANDEZHUIQIU。ZHEIYIKOUHAOHOUSHENRURENXIN,CHENGWEIBIGUIYUANDUYIWUERDEBIAOQIAN。


碧桂园凤凰云小程序

CICIZHIBOGOUFANGJIE,GENGTIXIANLEBIGUIYUANZHUDONGSHIYINGSHICHANGBIANHUA,YINRUSHUZIYINGXIAODEJIANDINGJUEXIN。CIQIAN,BIGUIYUANZAI2019NIAN6YUEFABUHENGKUADUOPINGTAIDE“FENGHUANGYUN”GOUFANGXITONG,SHIXIANLEZHAOFANG、KANFANG、XUANFANG、MAIFANGDENGDUOYEWUDEQUANLIUCHENGFUGAI。

SHUZIHUAQUSHIBUDUANSHENRU,BIGUIYUANZAI2020NIANQIERULEYUEFAHONGHUODEZHIBODIANSHANGSHENGTAI,DAZAOLESHOUCI“5AI5JIAZHIBOGOUFANGJIE”,TONGNIAN11YUE,ZAITIANMAOKAIQIZONGCAIZHIBODAIHUODEYINGXIAOXINXINGSHI,ZONGYUJIYINDAOCHENGJIAOJINECHAOGUO70YIYUAN。

SUIZHE5GSHIDAILAILIN,SHUZIYINGXIAOJIXUHUORE。BINGCHI“YIWANBIANYINGWANBIAN”DELINIAN,BIGUIYUANJIANGJIXUZAIRENGONGZHINENG、LIUMEITI、XUNIXIANSHIDENGDUOGELINGYUFALI,WEIYINGXIAOCHUANGXINZENGJIAGENGDUOYOUQUWANFA,TISHENGZISHENSHUZIYINGXIAOSHILI。

【新财富】智慧建筑:机器人如何推动房企“碳中和”?

2021.06.09

ZUOWEIJIANJIEPAIFANGLIANGZHONGZHANBIZUIGAODEXINGYE,FANGDICHANZAI“TANZHONGHE”DEGUOCHENGZHONGFAHUIZHEZHONGYAOZUOYONG。CONGGAOWURAN、GAONENGHAO、GAOHAOCAIDE“SANGAO”XINGYEDAOJINGXIHUADE“BAIYINSHIDAI”,FANGDICHANXINGYERUHESHIYINGZHUANXINGJIENENGJIANGHAODEDASHI,BIGUIYUANTIGONGDEZHIHUIJIANZAOJIEJUEFANGANRANGRENYANQIANYILIANG。JI2020NIAN9YUEZHONGGUOZAILIAN...

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